Mobile Business Technologies Essay Example | Topics and Well Written Essays - 2000 words

Mobile Business Technologies - Essay Example According to the report findings  many new applications are getting invented like iOS, Android and Blackberry applications to name a few. iOS was the name given by Apple to the operating system that runs and supports all the touch screen mobile devices like iPads, iPhones and iPods.As the discussion stresses  in recent times there has been a dominating trend in all industries among their core products that has compelled the firm’s to move towards other services. Traditionally the manufacturers used to view their services as a mean to enhance value of the good that clearly differentiate between their products and the products offered by their competitors. But now companies have to think about something different. The concept of â€Å"bundles† and â€Å"extended product† emerged from customer’s need and new selling approaches. According to Vandermerwe and Rada, â€Å"Bundles† refer to the combination of products, service, support and knowledge. Ac cording to Jansson and Thoben, ‘extended product’ refers to the core product surrounded by set of intangible services and tangible products. Kotler has suggested five types of ‘service mix’ like tangible goods, intangible goods, hybrid good, major services accompanied by minor products and services and pure services with hybrid offering. The companies are now showing interest in offering hybrid products or services rather than just offering tangible goods and services (Brax, 2005). Nestle is the world’s leading brand in health and nutrition. â€Å"Good Food, Good Life† is the main mission of Nestle. In order to achieve this mission the company provides the consumers with wide ranges of food and beverages that caters to taste and nutrition and are meant for every occasion (Nestle, 2013). The business principle of Nestle has developed for over a period of 140 years and forms the basis of the company’s culture. Nestle was created with a vi sion of providing long term benefits to the shareholders by not only complying to the legal requirements of the company but also ensures that the activities are sustainable and creates value for the society (Nestle's Corporate Business Principles, 2013). Nestle in the year 2010 launched its new application named Corporate App for iPads and iPhones that was heavily backed by technology (Nestle, 2013). This new application was meant for investors and media to make them access latest press releases, reports, presentations and weekly updates on buy-back of shares whether online or offline. This application gained an overwhelming response from all over the world. Since its launch people

Extreme Situation Recorded under Status Epilepticus Case Study - 4

Extreme Situation Recorded under Status Epilepticus - Case Study Example The patient named Master Bradley Jackson was a five-year-old boy admitted to the hospital for a detailed investigation for seizures. The child was diagnosed with several tonic-clonic types of seizures majorly on the left side of the body. The patient recorded failure of consciousness and occasional situations of incontinence in his medical history during the last four months owing to seizures. The recordings on the Glasgow Coma Scale (GCS) did not reveal any sign of recovery from his previous state. The patient was also recorded with a series of seizure episodes that lasted for 1.5 minutes each even after being treated with benzodiazepine midazolam. However, his situation got stable after the stabilizing procedure followed in the intensive care unit. After the patient got stabilized, he was shifted to the pediatric intensive care unit (ICU) and finally to the neurological department where he is being treated presently. In this regard, the case is selected for its criticality. Additionally, the case aids nurses in having a better understanding about critical assessments as well as diagnostics conducted in relation to epilepsy. Tonic-clonic is a type of seizure that covers up the entire brain and affects several operations performed by the brain. The CT scan of the patient had detected hardly any abnormalities. This can be possible as the recurrent occurrences of seizures can be indicative of the presence of certain ‘microscopic or macroscopic’ brain lesion. Conversely, this lesion cannot be identifiable by any pathological or biochemical abnormalities (Garcia & Strub, 2011). Thus, further tests should be performed in order to locate any minor injuries in the brain and also diagnose the microscopic presence of the injury in the nerve cells. The benzodiazepine midazolam is one of the best medications and most effective procedure for the treatment of seizures in children. The midazolam group of benzodiazepine is observed to be best suited for providing first aid to the child at the time of severe convulsion.