Bass Pro Shops †Marketing Strategy Research Outline (300 Level Course)

Bass Pro Shops – Marketing Strategy Research Outline (300 Level Course) Free Online Research Papers Bass Pro Shops Marketing Strategy Research Outline (300 Level Course) Problem Statement o Bass Pro Shops are category killers and have a handful of competitors and a large target market they are not meeting. Key drivers of change in the industry o The technological advances in the fishing, boating, and hunting equipment used by Bass Pro Shops drive changes in the industry. o The male dominated target audience who does not like to shop also influences the aesthetics, emotional appeal and first impressions of a store. Competition Strength Assessment o Bass Pro Shops are a category killer. o Reputation of putting all competition out of business by high applications from competitor’s employees. o Archery USA and Back Country Outfitters sell highly specialized items that Bass does not. o Many smaller stores survive because people don’t want the hassle of going into the Bass store. o REI challenges bass with its in-store hands on equipment testing. o Cabela’s a family-owned catalog company provides direct competition to Bass Pro Shop because of the size of their catalog sales. o L.L. Bean offers excellent customer service and high end goods that beat the Bass Pro Shop lines. Key Factors for Competitive Success in the Industry o To be successful in this industry Bass Pro Shop must constantly be at the forefront of new line items and product innovations. o Price points for all lines are very important also. The ability to cater to all levels of outdoors man is essential. o The ability to keep the Bass Pro Shop for the man who does not like to shop. The stores must be easily navigable, have sales people that are well informed, and product testing and demonstrations for the avid outdoors man. Recommended Strategy and Justification o After reading the case study, it is recommended that Bass Pro Shop slow down on their expansions and concentrate on improving the store navigation problems. o If the shopper knows the store has everything they need if it is not easy to locate, and quick check outs with nice and knowledgeable sales people the shopper will not shop there. o Bass Pro Shop also needs to work on their internet site for the non-shopper. The internet site, mail order catalogs, and stores inventory should all be linked so the user can locate their items by number or name. SWOT o Strengths ? Stable sales force ? Well educated sales force ? Comprehensive product lines ? Technical expertise with different product lines ? Wide variety with many price points on different lines ? Good marketing leverage with outdoors man ? Privately owned company that has abundant financial resources ? Well known brand name for outdoor fishing, hunting and boating supplies ? Respected company with a strong brand name ? Committed Employees ? Alliances with other firms to carry their products o Weaknesses ? Old fashioned management that does not follow technology ? Inflexible store ideas that do not stay with market trends ? No innovation in store set ups or displays ? Deals only with large accounts and misses the more specialized producers of hunting, fishing and boating equipment for the avid outdoorsman. ? Limited in-depth product usage and experience. ? Vulnerable to technological changes. ? Rapid growth loses the strategic direction ? Limited distribution of products ? Higher costs than competitors o Opportunities ? Rapid Market Growth in large outdoor areas ? Rival firms are complacent and not attacking. ? Opening of foreign markets. ? Demographic shifts in who is hunting, fishing, and boating. ? New technology for the outdoors man. ? Sales decline for competitors and substitute products. o Threats ? Entry of foreign competitors in new markets. ? Introduction of substitute stores ? In the decline stage of the product life cycle. ? Changes in federal policy on the environment, hunting, fishing and boating. ? Demographic shifts in the customers. ? Poor performance by all firms in sales, promotions and distributions. ? International political turmoil in new markets. Research Papers on Bass Pro Shops - Marketing Strategy Research Outline (300 Level Course)Marketing of Lifeboy Soap A Unilever ProductAnalysis of Ebay Expanding into AsiaOpen Architechture a white paperRiordan Manufacturing Production PlanBionic Assembly System: A New Concept of SelfDefinition of Export QuotasResearch Process Part OneThe Project Managment Office SystemMoral and Ethical Issues in Hiring New EmployeesPETSTEL analysis of India

Tips on how to have a healthy and deep sleep during your exam period

Tips on how to have a healthy and deep sleep during your exam period How to have deep sleep despite of exams and stress During the exam period a lot of students just dream of the healthy sleep. They often face some sleep disorders because of the stress, unhealthy lifestyle, depression, and overfatigue. Fortunately, there are many natural sleep aids which can make you feel much better during your sleeping time and increase your productivity in the morning. Set a bedtime routine It is very important to go to bed and get up at the same time. You should follow this rule even on weekends. Quit smoking and drinking coffee after lunch You should remember that nicotine and caffeine can lead to sleep disturbances. These stimulants can make you feel tired in the morning. Switch to herbal tea which can help you sleep better. Make this calming tea time before bed your little ritual. Consider a supplement There are many supplements that do not harm our body and promote deep sleep. L-theanine, valerian, and melatonin are the most common ones. Valerian can cause a relaxation effect while melatonin and L-theanine can help you sleep soundly. Melatonin is a hormone that can regulate the wake and sleep cycle of your body. Just take one of these supplements a few hours before going to bed. Set your bedroom up for success Make your bedroom a pleasant and comfortable zone for sleeping. Your bed should be physically comfortable. Buy a new set of comfy sheets, consider new pillows and mattress. Make sure that your bedroom is quiet enough. It is worth buying a white noise generator to fight insomnia. In order to improve the quality of your sleep, turn off all technological devices. Using cell phones, tablets, notebooks before bedtime has become a common sleep disturbing habit of the majority of students. Sniff Aromatherapy A study shows that a scent of lavender helps fall asleep more easily and sleep much better. Do Yoga and meditate If your sleep problems are connected with that fact that you are unable to relax, yoga is just for you. It is a mind-quieting physical activity which is able to do wonders for relaxation. A simple meditation or some breathing exercises can also do the trick. It can help you clear your mind and prepare for longer and better sleep. Exercise regularly Physically active people sleep much better than those who don`t exercise at all. Do the mild exercises to improve your sleeping time. The more energy you expand during the day the better. A good relaxation exercise is the progressive muscle relaxation. You should tense and then relax all the muscle groups of your body. Eat properly First of all, avoid large meals in the evening. Make sure that your midday meals have a balance of protein and carbohydrates. Stay away from products full off sugar. Opt for fresh fruit instead. Take a warm bath A warm bath before going to bed can help you fall asleep more quickly and improve the quality of your sleep. Skip the candles and rose petals to make the atmosphere more relaxing. Get out of bed Very often we can`t stop our minds from racing when we are already in bed. In such cases, it is better to do something for 30 or more minutes until you feel really tired. Try to put aside all the thoughts that prevent you from getting asleep. Consider Cognitive Behavioral Therapy Your sleep disorders can become a serious problem. In such cases, you should meet regularly with a therapist to find out the true reasons of your insomnia and keep track of your sleep habits. Cognitive Behavioral Therapy is a part of insomnia treatment.

This Whole System is wrong Case Study Example | Topics and Well Written Essays - 250 words

This Whole System is wrong - Case Study Example Any employers or organizations that violate those measures are at risk of being punished severely through the imposing of sanctions and other punitive measures. These sanctions may lead to the boycott of our products and consequently a decline in profitability. Apart from the threat posed by sanctions, you are aware that our company has built a good name for itself because of its quality products and good public relations. The issue of poor working conditions in our factories in China might just mess up our reputation and put us at loggerheads with governments and customers. I believe that this is a price that would be too high for the company to pay, considering we can institute reforms in those factories and make it better for workers there. At the same time, I would like to ask for a second look at the ages of some of the workers in those factories. Child labor is illegal, and the employment of underage workers may be detrimental to our hopes for growth and long-term plans. I trust in your ability to make the right call because you have proven yourself as an able, visionary and pragmatic leader. Let us try to balance our ambitions with our methods, because sometimes the end does not usually justify the

The Boeing 757-200 Research Paper Example | Topics and Well Written Essays - 1750 words

The Boeing 757-200 - Research Paper Example Changes included wing design and engines. Aim This essay will discuss the unique aerodynamic characteristics of the Boeing 757-200. Boeing 757-200 The Boeing 757-200 entered operational service in 1983 and featured numerous design enhancements in the areas of propulsion, aerodynamics, avionics and materials, aimed at meeting its medium haul clients requirements of increased fuel efficiency, decreased noise and increased operational performance (Boeing). The aircraft was available in passenger and freighter configurations, with a maximum takeoff weight of 255,000 pounds (lbs) providing increased payload or range (Boeing). To achieve these enhancements, modified or new design features included; Wing design, Engines, Improved light weight materials, and Modified flight station instrumentation. Wing Design The 757-200’s wing is swept at 250, has a longer span, higher upper surface camber and lower under surface camber, combined with sharper leading edges (Boeing). Relating these f eatures to the lift equation: Lift= CL x (? p V2) x wing area (s), where CL is the coefficient of lift and p (rho) is density, (Dole and Lewis, 2000), as the wing area has increased, this, along with the increase in camber (increasing CL), means that lift is improved. Additionally, as wingspan increases, wingtips are farther apart which reduces the impact of trailing vortices on the wing and decreases induced drag (aerospaceweb). The 757-200 wing shape is a supercritical airfoil (Figure 1) (aerospaceweb). This is commonly used on aircraft that cruise at transonic (less than Mach 1 (Dole and Lewis, 2000)) speeds and is designed to reduce drag through delaying the speed at which the compressibility effect becomes significant (Aerospaceweb). Compressibility effect is the increase in density at an aerofoil due to forward motion (FAA, 2001). Figure 1: Boeing 757 wing airfoil section The differences in pressure distribution over the supercritical airfoil can be seen in comparing between t he conventional and supercritical sections, as seen at Figures 2 and 3 (aerospaceweb). Figure 2: Pressure distribution over a conventional airfoil Figure 3: Pressure distribution over a supercritical airfoil Figure 4 (aerospaceweb) shows the coefficient of lift versus angle of attak for the 757-200 wing section. Figure 2: Boeing 757 wing airfoil section lift coefficient The aerodynamic benefits of a supercritical airfoil is related to critical Mach number. Accelerated airflow over an upper airfoil section due to wing camber can reach Mach 1 where the aircraft Mach number (speed) is lower. The speed at which the flow over the wing surface reaches Mach 1 is called the critical Mach number (FAA, 2001). As speed increases above the critical Mach number, areas of supersonic flow are created over the airfoil surfaces. This is accompanied by a shock wave which varies pressure and density. An adverse pressure gradient is created by slowed airflow, inducing higher pressure, which may result in a rapid separation of the airflow from the surface of the airfoil. This separation creates an area of turbulent wake resulting in rapid increases in drag. The Mach number at which this begins to occur is known as the drag divergence Mach number (FAA, 2001). The benefits of a super critical airfoil in combination with swept wings are that the critical Mach number is close to one thereby delaying and reducing the large increase in drag due to wave drag (aerospaceweb). In addition to the above, modified wing sweep enables the optimal combination between required cruising speed, CL and drag divergence (FAA, 2001), whilst the sharper leading edge reduces parasitic drag (Applied Aerodynamics, 2007). It is considered the sharper leadi

An Occurence at owl Creek Bridge by Ambrose Bierce Essay Example for Free

An Occurence at owl Creek Bridge by Ambrose Bierce Essay An Occurrence at Owl Creek Bridge, is one of the best American short stories and is considered Ambrose Bierces greatest work. First published in Bierces short story collection Tales of Soldiers and Civilians in 1891, this story is about Peyton Farquhar, a southern farmer who is about to be hanged by the Union Army for trying to set the railroad bridge at Owl Creek on fire. While Farquhar is standing on the bridge with a rope around his neck, Bierce leads the reader to think that the rope snaps and he falls into the river, and then makes an amazing escape and finally returns to his farm, to be reunited with his wife. However the ending of the story is totally different, in fact, Farquhar is hanged and these imaginings take place seconds before his death. Ambrose Bierces trick ending succeeds because of the way he manipulated the text by changing the narrative point of view from one type to another. An Occurrence at Owl Creek Bridge is divided into three sections, with each section having a different narrative form. In the first section, the author uses dramatic narration: the story is told by no one. With the disappearance of the narrator, the reader is now the direct and immediate witness to the unfolding drama. The reader views the work from the outside. In the beginning of this story the readers are informed of all the preparations for a man about to be hanged: the set up for the hanging, the characters involved and the surroundings. The narrator gives an incredible and beautiful snapshot of the scene describing the water, the guards, and his restraints. Vertical in front of the left shoulder, the hammer rested on the forearm thrown strait across the chest- a formal and unnatural position (Bierce pg. 90, line 10). This type of narration is the least personal and the reader receives the least information on the characters thoughts and feelings. Although the author describes details, the reader has to fill the blanks as to what actions and events lead up to the situation. The reason for this type of narration in the first section of the story is to get the readers curiosity going. One wonders what Peyton Farquhar could have done to be hanged; was he alone in what he did, why is he involved in a military issue when he is a civilian? In paragraph six and seven and through the second section, the author changes his point of view to one which is third person omniscient: all knowing. The  omniscient narrator is not a character in the story and is not involved with what happens. He imposes his presence between the reader and the story and controls all the events. From an outside point of view, the narrator provides enough information to summarize, interpret and wonder. As the story evolves, the reader begins to read thoughts of the characters: Farquhar, his wife and the soldiers. The reader becomes involved in Farquhars life as the narrator summarizes his situation. The reader is told of him being a planter and owning slaves, that he is a secessionist and devoted to the Southern cause. Nevertheless, the narrator leads the reader to believe Farquhar and his wife are kind people, she fetched the water for the soldier to drink with her own white hands (Bierce pg.92, line 15) instead of ordering one on her colored slaves to do it. Farquhars principles and devotion towards the south is explained in this section and the reader gets to know who he really is. This makes the reader feel sympathetic towards him and his wife. The purpose of the omniscient narrator in the 2nd section is to give information of the characters and to get a glimpse into Farquhars life. The reader finds out how devoted his wife is to her husband. The reader can now relate to Farqhuar and understand how and why he got caught trying to destroy the bridge. Section three is intended to create suspense. Bierce wants the reader to believe that what is being described actually happens. In order for the reader to believe that what is being described is actually happening, the story must be narrated from the characters point of view (limited omniscient point of view). With a limited omniscient point of view, the narrator limits his or her ability to penetrate the mind of a single character. The reader may be shown the characters voice, feelings and thoughts through dialogue, monologue or stream of consciousness. As a result, the reader becomes more and more directly involved in interpreting the story. By using this point of view all of what Farquhar is experiencing seems so real. The advantages of the limited omniscient point of view are the tightness of focus and control that it provides. If the third section was told in an omniscient point of view, the author would have not been able to fool the reader, for he would have seen what was really happening. Seeing the whole action and knowing the soldiers thoughts would have given away the ending. An Occurrence at Owl Creek Bridge was written in three different sections, with each having a different narrative form. The first, using dramatic point of view, describes where the action takes place. The second, omniscient point of view lets the reader comprehend the victims thoughts and actions. And finally, the third section, limited omniscient point of view creates suspense by being only in one mind. With the ability to switch from one form to another, Bierce was able to create a tale of intrigue, captivation and a twist-ending.

William Shakespeares Henry IV Essay -- Shakespeare Henry IV 4 Essays

William Shakespeare's Henry IV In Shakespeare’s Henry IV Part 2, the brilliant playwright introduces us to several complex and intricate themes, clever language, and a fascinating cast of multifaceted characters, including the thief Jack Falstaff, who may be as wise as his belly is big, and the young Prince Hal, who conceals his shrewd mind and physical prowess beneath a soiled reputation for â€Å"unthrifty† behavior. Perhaps the most dynamic character of the play is Hotspur, or Henry Percy, the idealistic rebel warrior, and Hal’s rival for power, glory, and the throne. Although the public perceives him to be just an intense, hotheaded he-man, Hotspur actually has many different dimensions to his personality. Hotspur shows, particularly in his interactions with his wife, Lady Percy, that his attitude toward the roles of masculinity and femininity differ from the public’s expectations of him, and his expression of certain feminine characteristics proves that he is not solely the manl y-man warrior he is thought to be. The first impressions of Hotspur in the play support his macho reputation well. King Henry himself speaks favorably of Percy, calling him â€Å"the theme of honor’s tongue† (I.i.81) and in comparing Hotspur with the King’s own son Hal he expresses his wish that â€Å"some night-tripping fairy had exchang’d / In cradle-clothes our children where they lay / And call’d mine Percy, his Plantagenet!† (I.i.86). We learn that Hotspur is valiant, and skillful in war: he has recently captured several important hostages. He is also full of pride, and is not afraid to stand up to the King in requesting the freedom of his brother-in-law, Mortimer. Conversely, we also see that Hotspur is apt to fall prey to his i... ...nvied by many, and as Lady Percy says in this play’s sequel, Henry IV Part 2, after his death, â€Å"He was indeed the glass / Wherein the noble youth did dress themselves† (Part 2, I.iii.21-22). However, it is clear now that Hotspur is not exactly the ultimate 15th century manly-man: he is prone to â€Å"woman’s moods† such as irrational and hurried thoughts, he engages in hissy fits, and his relationship with his wife is one of balanced teasing and tenderness rather than superficiality and traditional male/female inequality. Albeit being a talented soldier and a challenging opponent, Hotspur is capable of exposing his feminine qualities in situations such as those with his wife. Hotspur is one of the most complex characters in this play, and the fact that he can balance his masculine image with typically feminine traits proves that he truly is the most dynamic character. William Shakespeare's Henry IV Essay -- Shakespeare Henry IV 4 Essays William Shakespeare's Henry IV In Shakespeare’s Henry IV Part 2, the brilliant playwright introduces us to several complex and intricate themes, clever language, and a fascinating cast of multifaceted characters, including the thief Jack Falstaff, who may be as wise as his belly is big, and the young Prince Hal, who conceals his shrewd mind and physical prowess beneath a soiled reputation for â€Å"unthrifty† behavior. Perhaps the most dynamic character of the play is Hotspur, or Henry Percy, the idealistic rebel warrior, and Hal’s rival for power, glory, and the throne. Although the public perceives him to be just an intense, hotheaded he-man, Hotspur actually has many different dimensions to his personality. Hotspur shows, particularly in his interactions with his wife, Lady Percy, that his attitude toward the roles of masculinity and femininity differ from the public’s expectations of him, and his expression of certain feminine characteristics proves that he is not solely the manl y-man warrior he is thought to be. The first impressions of Hotspur in the play support his macho reputation well. King Henry himself speaks favorably of Percy, calling him â€Å"the theme of honor’s tongue† (I.i.81) and in comparing Hotspur with the King’s own son Hal he expresses his wish that â€Å"some night-tripping fairy had exchang’d / In cradle-clothes our children where they lay / And call’d mine Percy, his Plantagenet!† (I.i.86). We learn that Hotspur is valiant, and skillful in war: he has recently captured several important hostages. He is also full of pride, and is not afraid to stand up to the King in requesting the freedom of his brother-in-law, Mortimer. Conversely, we also see that Hotspur is apt to fall prey to his i... ...nvied by many, and as Lady Percy says in this play’s sequel, Henry IV Part 2, after his death, â€Å"He was indeed the glass / Wherein the noble youth did dress themselves† (Part 2, I.iii.21-22). However, it is clear now that Hotspur is not exactly the ultimate 15th century manly-man: he is prone to â€Å"woman’s moods† such as irrational and hurried thoughts, he engages in hissy fits, and his relationship with his wife is one of balanced teasing and tenderness rather than superficiality and traditional male/female inequality. Albeit being a talented soldier and a challenging opponent, Hotspur is capable of exposing his feminine qualities in situations such as those with his wife. Hotspur is one of the most complex characters in this play, and the fact that he can balance his masculine image with typically feminine traits proves that he truly is the most dynamic character.

Educating Indian Peasants Essay

India is one country that is endowed with a rich culture that not only influences individuals but also social groupings and structures. Religion is one cultural aspect that is very influential and this paper seeks to shed light on its role in education as well as the forms of educational systems in India. The two basics forms of education are traditional education and elementary education. Traditional education can be defined as the passing of knowledge from a guru or spiritual leader to a student. The transmission of knowledge here is oral such that writing materials are not present. The venue in which this is done is known as a gurukul, which was usually the residential place of the leader or sage, and among the subjects taught were religion, Philosophy and mathematics. (Pomelil). This form of education was only accessible to certain castes that were higher that others. These castes were religious in nature where there also existed the untouchables who were mostly poor and oppressed by those of the higher castes. Traditional education was usually free but it is said that rich families gave tokens of appreciation to the gurus on completion of the studies. Discrimination and segregation are some of the characteristics that can be pegged on this education system. Religion comes in where it consoles those in the lower castes that after their death thy will re-incarnate to one of the high castes. Krishna, an Indian god is said to have reincarnated and gone through traditional education in his childhood. Robert,2003). Elementary education on the other is all inclusive and is carried out in schools. Castes do not have any importance because every one is given an equal opportunity to learn. In India those in lower castes were known as dalits and they were the main source of labor to those in higher castes. Elementary education was introduced so as to promote equal accessibility as well as universality to for everyone. Without elementary education the Indian peasants will only be revolving around the vicious cycle of poverty because of lack of empowerment that would enable them improve the standards of their own living. According to Robert, 2003, dalits were viewed and made to believe that they were not better than those in the higher castes but studies show that when dalits got into a competition with higher caste members, dalits only performed badly when their status was made obvious before the competition, while they even did better or scored same points when their social affiliation was not mentioned. Schools are available to all because they are not usually very far apart. Elementary education is the only way to empowering Indian peasants or Dalits because the World is rapidly changing and individuals are now rewarded by merit. Ascribed status is losing its popularity to a status that has been worked for or earned.

Advertising, Social and Economic Costs and Benefits

UNIT 1 P1 â€Å"describe the type of business, purpose and ownership of two contrasting organisations† Tesco Tesco is in private sector, but it is a PLC, a public limited company, this is an international business, also it is in primary. Tesco is doing service by providing food to its customers. Tesco exist, so people can buy food, they do their own products also, this company exists for making profit. Tesco makes profit by selling its products or making deliveries to customers.Tesco is trying to achieve , to be the best company Our vision is for Tesco to be most highly valued by the customers we serve, the communities in which we operate, our loyal and committed staff and our shareholders; to be a growth company; a modern and innovative company and winning locally, applying our skills globally. Tesco is a global business. Tesco is a public limited company (PLC) this means that the owners of Tesco are the shareholder. North Yorkshire Fire and Rescue Service- This is a public s ector organization, it doesn’t make profit, because it’s service costs more than the amount of money people pay them for fire.This organization exist so when the people have fire or extreme situations they call fire and rescue service and they help them. In 2004 North Yorkshire Fire and Rescue Authority developed a new focused Vision to reflect their broader function within the modernisation agenda. â€Å"Over the 10 years to 2014, in North Yorkshire and the City of York, 125 more people will still be alive through the work of the new Fire and Rescue Service. This will be due to the Service having significantly reduced the likelihood and severity of fire and other emergencies.We will achieve this through the dedication of our staff working in partnership with other agencies in the community†. This is a local company because it is North Yorkshire. Simply summarised as – The term â€Å"125 Alive† captures the Authority's Vision in one simple phrase. It means that 125 people who might otherwise have died in an accident will be alive because of preventative action taken by the Fire and Rescue Service working in partnership with other agencies. The target will be achieved by a steady reduction year on year in fatalities in road traffic collisions and fires.The aims and objectives of this organization are to help people to rescue them away from dangerous things, and also to remove the fire away, so the people will be in safe. They are trying their best , so they will be the best from their competitors. P2 â€Å"describe the different stakeholders who influence the purpose of two contrasting organisations† M1 â€Å"explain the points of view from different stakeholders seeking to influence the strategic aims and objectives of two contrasting organisations† Stakeholders:A person, group, or organization that has direct or indirect stake in an organization because it can affect or be affected by the organization's actions , objectives, and policies. Key stakeholders in a business organization include creditors, customers, directors, employees, government (and its agencies), owners (shareholders), suppliers, unions, and the community from which the business draws its resources. Stakeholder Grouping| Interest| Tesco PLC| NY Fire & Rescue Service| Consumers/customers| They want high quality, value for money products. Customers often identify with the brands they buy.They like to see improvements that give them better value for money. | People who want to buy high quality food or other staff| This are the local people in the local area who wants to take the fire out| Employees/workers| The company provides them with a salary/money to live (a livelihood). They seek security, promotion opportunities, job satisfaction and rewards. | This are the workers in the stores, they are interested in security| This are the firemen, their job is to rescue people and to remove the fire for safety. | Suppliers| They wan t steady orders and payment for supplying stock. They also want to feel valued. People which supply different staff like water, food, drinks etc. They do it because they are sure that Tesco Is a successful business and if they are successful so they have a lot of profit , and suppliers are sure in Tesco and they have more orders cause Tesco has more customers| People, who supply the equipment, like the extinguishers. | Owners| They may be a sole trader or in a partnership. In a company it would be the shareholders. Often thought to be the most important stakeholder. They see themselves as the principal risk taker. They want to see share of profit increasing and the value of the business rising. So the owner of Tesco is the shareholders, they are interested in success of their business, they want Tesco to be the best, as every shareholder does. | The government is the owner of the NYFRS. The government wants to succeed this organization in their job, so people will be in safe. | Trad e Unions| They represent the views of the employees of the business. They want higher wages and better conditions. | They want Tesco to be successful, because if Tesco is successful, so workers conditions will be better, because this stakeholder is interested in employees comfort and life. They are interested in firemen success and conditions, wages etc. So if firemen start to rescue people or removing fire more and more, so they could get salary and this is good for Trade Union, this is what they want. | Employer Associations| They are the employer’s equivalent of the TU. They represent the employer’s interests in specific associations. | Basically this stakeholder is equivalent Trade Union, they have quite the same interests, they also take care about the workers, but in specific way. | They are looking for the comfort of the firemen, in specific associations. Local communities| The actions of businesses can have a big effect on communities around them. They want imp roved facilities and provision of jobs. | Local communities wants Tesco to be considerate about the people who live nearby, considerate about the emotions and feelings. | This are the people who live near by the fire rescue service base, so when they have an emergency call they start to drive fast and a lot of noise etc. People want them to be considerate about them and to think about them, that people could be sleeping now, or doing something different when they can’t be disturbed. Governments| They want successful organisations which contribute to economic growth and provide jobs and tax revenue. They also like businesses that contribute towards the welfare of the country’s society. | Government wants Tesco to succeed, so the economy of the country would improve more and more, and more employees would be needed as the company will grow, so less unemployed people would be. | The government wants to succeed this organization in their job, so people will be in safe, and the country’s level of popularity would increase. Tesco: 1) Owners 2) Workers 3) Supplies 4) Customers 5) Government NYFRS: 1) Government 2) Workers 3) Suppliers 4) Customers 5) Local communities D1 â€Å"Evaluate the influence different stakeholders exert in ONE organization Tesco: 1) Directors – To be as strong in everything we sell as we are in food Directors are the stakeholders which have the most influence of the Tesco, because they can do everything what they want with the business, because it is theirs. They have ultimate control and power.If they want for example they can change the name from â€Å"Tesco† to something else etc. 2) Workers- To build our team so that we create more value Workers are the second most influence stakeholders in Tesco. This is because if there is no workers so the business can’t grow at all and it will fail, no workers, means no job done. But also if the workers would leave the Tesco, it is not such a big problem, bec ause â€Å"Tesco† is well known successful business, and a lot of employees want to work for them. 3) Customers- To grow the UK coreCustomers are 3rd important stakeholders which have influence on Tesco. So if there would not be customers the business would not be able to make profit at all, so customers are also really important part of each business. If the Tesco loses the customers , so they will go to theirs opponent businesses, such as â€Å"Asda† and â€Å"Sainsbury’s†, and this could be because their would be not enough workers, or the customer service would be at low level. 4) Suppliers- To put our responsibilities to the communities we serve at the heart of what we do.Suppliers are last important stakeholders with influence on Tesco, because if the suppliers wont supply any products so Tesco would have to use its own products, but that wouldn’t make a lot of profit, and won’t be sustainable. If â€Å"Tesco† loses the supplier s, it is not a problem, because there are a lot of suppliers which are free and waiting for their chance, but if the suppliers were too good, this would be sad. P3 â€Å"Describe how two businesses are organised† TESCO: Span of control: The number of subordinates that a manager or supervisorcan directly control.This number varies with the type ofwork: complex, variable work reduces it to six, whereasroutine, fixed work increases it to twenty or more. Chain of Command: The  order  in which  authority  and  power  in an  organization  is wielded and delegated from  top management  to every employee  at every  level  of the organization. Instructions flow downward along the chain of command and accountability  flows  upward. The chart shows that Tesco has a different level of workers in its organization. These shows the mangers and members, whom they control. The managers take responsibility of what their assistants do.Manager of one job can’ t control the assistants of other job manager, so everything is equal. The boss of everyone is the store director, after him is regional manager as you can see, and later is the store manager, and only than other managers of different jobs, and on the bottom of the chart are all of the assistants of all of the mangers. So in Tesco and in all other businesses the member of the working team can’t control anyone above him, or anyone or the same line, he can control only the people who are under him. It is very hard to control big organization. So, it will be better to break the organization into smaller parts.There are 4 main ways of breaking a business down into smaller sections: 1) By Function- What is the sense of each section? 2) By Location- Where is the section situated on the map? 3) By Product- Which service does the section belong to? 4) By Process- A customer staying approached on the other customers who are interested in Tesco. There are 2 main types of organizational structure: 1) Tall 2) Flat The difference between this two is that tall has more levels than flat , however in Flat Mangers there are wider span of control. . So, we can say that Tesco has Tall structure, because in Tesco’s Organizational Chart has a lot of levels.North Yorkshire Fire and Rescue Service: It is really hard to understand who is who, who is controlling whom, the table is a bit messy, and so I created a better one for you: But on Structure of Commission we can see that Director General has two lines. First, is that he should control 3 Directors, Corporate and Forestry, Central Services (HR, IT, Finance), Business Units, Forest Research. The North Yorkshire Fire and Rescue Service is looking so different comparing to Tesco’s. . In Forestry Commission General Director works with more employees, however in Tesco Director works just with managers.But The North Yorkshire Fire and Rescue Service’s type of organizational structure is Tall, because it has many lines. And Forestry Commission is organization by Location, because they are separated on different locations, they have 3 directs in same country. Task 2 1) Finance addresses the ways in which individuals, business entities and other organizations allocate and use monetary resources over time. It helps Tesco with finance. 2) Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. ) The act or process or producing, bringing forth, or exhibiting to view; as, the production of commodities, of a witness. That which is produced, yielded, or made, whether naturally, or by the application of intelligence and labor; as, the productions of the earth; the productions of handicraft; the productions of intellect or genius. 4) Customer Service is the commitment to providing value added services to external and internal customers, including attitude knowledge, technical support and quality of service in a timely manner 5) Sales- Total dollar amount collected for goods and services provided.While payment is not necessary for recognition of sales on company financial statements, there are strict accounting guidelines stating when sales can be recognized. The basic principle is that a sale can only be recognized when the transaction is already realized, or can be quite easily realized. This means that the company should have already received a payment, or the chances of receiving a payment are high. In addition, delivery of the good or service should have taken place for the sale to be recognized. ) Human resources- is a term used to describe the individuals who make up the workforce of an organization, although it is also applied in labor economics to, for example, business sectors or even whole nations. Human resources is also the name of the function within an organization charged with the overall responsibility for implementi ng strategies and policies relating to the management of individuals. Task 3 I will tell now, what makes Tesco and Forestry Commission similar and what makes them different. Firstly, they both have General Director, and he has helpers.But in Forestry Commission General Director has more employees (they are: 3 directors and other staff members), however in Tesco, Director has just one helper. Secondly, this two organizations have two different, smaller parts. Tesco has broken down on process and North Yorkshire Fire and Rescue Service by Location. Last thing which I want to say is that, they have the same type of organization – it’s â€Å"Tall†. They have many levels and lines, which helps them to control their business. P4 â€Å"explain how their style and organization helps them to fulfill their purpose†

Free Essays on The Connection Between Happiness And Virtue

The Connection Between Happiness and Virtue Aristotle's Nicomachean Ethics is an analysis of character and intelligence as they relate to happiness. Aristotle distinguished two kinds of "virtue," or human excellence: moral and intellectual. Moral virtue is an expression of character, formed by habits reflecting repeated choices. A moral virtue is always a mean between two less desirable extremes. Courage, for example, is a mean between cowardice and thoughtless rashness; generosity, between extravagance and parsimony. Intellectual virtues are not subject to this doctrine of the mean. Aristotle argued for an elitist ethics: Full excellence can be realized only by the mature male adult of the upper class, not by women, or children, or barbarians (non-Greeks), or salaried "mechanics" (manual workers) for whom, indeed, Aristotle did not want to allow voting rights. This idea does not hold strong, however, because it asserts that morality is a virtue or morality is a coefficient of external factors, namely rich and the poor; the educated and the uneducated, etc. However, morality is a factor by itself and can only be expressed in its true form, independent of what kind of person is expressing it. According to Aristotle, the good is "defined as that which all things aim" (1094a2-3, 3). For example he sites politics as being an example of the good because "the end of politics is the good for man" (1094a 8-9, 4). He stipulates the difference between the good and the highest good by analyzing different degree of outcome in difference fields. He compares for example the good of the state as a whole and that of the individual, showing that it is far more significant to safeguard the well being of the state over that of an individual. Yet, Aristotle admits that even the good does not yield happiness of all involved. This is what he calls the limitations of ethics and politics. Here, he shows that politics has it flaws because not everyone is ... Free Essays on The Connection Between Happiness And Virtue Free Essays on The Connection Between Happiness And Virtue The Connection Between Happiness and Virtue Aristotle's Nicomachean Ethics is an analysis of character and intelligence as they relate to happiness. Aristotle distinguished two kinds of "virtue," or human excellence: moral and intellectual. Moral virtue is an expression of character, formed by habits reflecting repeated choices. A moral virtue is always a mean between two less desirable extremes. Courage, for example, is a mean between cowardice and thoughtless rashness; generosity, between extravagance and parsimony. Intellectual virtues are not subject to this doctrine of the mean. Aristotle argued for an elitist ethics: Full excellence can be realized only by the mature male adult of the upper class, not by women, or children, or barbarians (non-Greeks), or salaried "mechanics" (manual workers) for whom, indeed, Aristotle did not want to allow voting rights. This idea does not hold strong, however, because it asserts that morality is a virtue or morality is a coefficient of external factors, namely rich and the poor; the educated and the uneducated, etc. However, morality is a factor by itself and can only be expressed in its true form, independent of what kind of person is expressing it. According to Aristotle, the good is "defined as that which all things aim" (1094a2-3, 3). For example he sites politics as being an example of the good because "the end of politics is the good for man" (1094a 8-9, 4). He stipulates the difference between the good and the highest good by analyzing different degree of outcome in difference fields. He compares for example the good of the state as a whole and that of the individual, showing that it is far more significant to safeguard the well being of the state over that of an individual. Yet, Aristotle admits that even the good does not yield happiness of all involved. This is what he calls the limitations of ethics and politics. Here, he shows that politics has it flaws because not everyone is ...

The Diplomatic Revolution of 1756 and the Seven Years War

The Diplomatic Revolution of 1756 and the Seven Years War A system of alliances between the Great Powers of Europe had survived the wars of the Spanish and Austrian succession in the first half of the eighteenth century, but the French-Indian War forced a change. In the old system, Britain was allied with Austria, who was allied with Russia, while France was allied with Prussia. However, Austria was chaffing at this alliance after the Treaty of Aix-la-Chapelle had ended the War of the Austrian Succession in 1748, because Austria had wanted to recover the rich region of Silesia, which Prussia retained. Austria, therefore, began slowly, tentatively, talking with France. Emerging Tensions As tensions between England and France mounted in North America in the 1750s, and as a war in the colonies seemed certain, Britain signed an alliance with Russia  and upped the subsidies it was sending into mainland Europe to encourage other loosely allied, but smaller, nations to recruit troops. Russia was paid to keep an army on standby near Prussia. However, these payments were criticized in the British parliament, who disliked spending so much on defending Hanover, from where the current royal house of Britain had come, and which they wanted to protect. Alliances Change Then, a curious thing happened. Frederick II of Prussia, later to earn the nickname ‘the Great,’ was afraid of Russia and the British aid to her and decided that his current alliances weren’t good enough. He thus entered into discussion with Britain, and on January 16, 1756, they signed the Convention of Westminster, pledging aid to each other should ‘Germany’- which included Hanover and Prussia- be attacked or â€Å"distressed.† There were to be no subsidies, a most agreeable situation for Britain. Austria, angry at Britain for allying with an enemy, followed up its initial talks with France by entering into a full alliance, and France dropped its links with Prussia. This was codified in the Convention of Versailles on May 1st, 1756. Both Prussia and Austria were to remain neutral if Britain and France warred, as politicians in both nations feared would happen. This sudden change of alliances has been called the ‘Diplomatic Revolution.’ Consequences: War The system- and peace- looked secure to some: Prussia could not attack Austria now that the latter was allied with the greatest land power on the continent, and while Austria did not have Silesia, she was safe from further Prussian landgrabs. Meanwhile, Britain and France could engage in the colonial war which had already started without any engagements in Europe, and certainly not in Hanover. But the system reckoned without the ambitions of Frederick II of Prussia, and by the end of 1756, the continent was plunged into the Seven Years War.

Smokers Essay Example | Topics and Well Written Essays - 1500 words

Smokers - Essay Example The government has a mandate of protecting its people. Young generation holds the future of these countries on their hands. As a result, every administration has a responsibility of protecting this generation. In an attempt to protect the whole population, these governments have come up with several measures that are aimed at reducing the exposure of the people to this kind of smoke (Callinan, Clarke & Kelleher 2010) The number of smokers in these countries is smaller compared to non-smokers. As a result, the governments are protecting the majority of the population through developing various strategies that will reduce the impact of cigarette smoke on the people. The smokers should stay outside the homes, restaurants and shops until they finish their activities. Although this will viewed as a way of segregating the smokers from the rest of the society, the move will play a significant role in preventing the younger generation from adopting the smoking behavior. Furthermore, it will protect the members of the public from the cigarette smoke. Some people are allergic to smoke (Great Britain, 2005). As a result, the government should create designated places where smokers can congregate and smoke freely without the fear of disturbing other people. This should be followed by strict rules and stiff penalties to all those who violates these laws. This is to ensure that bus stops, government buildings, social places, and the streets are safe for the people. Smoking in the open disturbs children and seniors. Many adapt this behavior because they feel that it is the right thing to do. Therefore, excluding the smokers to a particular place and making them pay for their behavior by staying away from other people while smoking will discourage the young people to stay away from the smoking behavior. The UK and US governments have implemented some of these measures, an aspect that has not augured well with the smokers. This is because they feel that the

Argument2 Essay Example | Topics and Well Written Essays - 1500 words

Argument2 - Essay Example J. Lowther. The three characters are used to reveal major issues in the society and the impact of environment in changing believes of the people and character. Berry is a brought up in a staunch Jehovah Witness set-up, which makes him appear as captive in the movie with the hostage situation helping to define a new world. The world developed by Butch is different from the beliefs of Berry which includes the existence of freedom of choice and ability to party and enjoy celebrations. Such celebrations include Christmas and Halloween which Berry did not know. The life of the hostage and Butch leads to better understanding of the movie by encouraging the display of the family background of the Butch. In addition, the event that led to the arrest and conviction of Butch is brought in to light in his behavior towards the hostage Berry (Costner). The initial thought of hostage involved abuse, but latter Butch and Berry develop a father and son relationship, which is exhibited in the protect ion offered by Butch. He protects Berry against molesting by his escapee partner and exhibits the power of choice and change in behavior. However, the life of Butch ends in a tragedy. The character of Butch The prison break by the two convict lead to the creation of a negative notions about the two convicts. However, the character of Butch is later depicted in the relationship between him and the hostage which leads to the creation of a loving character of Butch. From the movie, it can be argued that Butch was not a bad person as depicted in the start of the movie when they escape from the penitentiary. The protection of Berry from the molesting and attack from Pugh illustrates virtue in the life of Butch. Butch states that the abuse from his father was the major cause of the murder he committed in the past. In order to protect against abuse, Butch murdered his father and the crime led to his imprisonment. However, the desire to protect young children against having the similar expe riences is depicted in the protection given by Butch to Berry. Despite giving Berry the freedom of choice and participation in various activities, Butch takes care of him and protects him exceptionally. Despite the ability to show reform, society is not ready to accept a convict back into the society leading to a tragic end of Butch’s life and illustrates the power of perception on the society. After sharing his life experience with the black farmer and witnessing how the black farmer mistreats his son, Butch becomes annoyed that the black farmer does not protect and treat his son fairly. The reaction of Butch indicates the need to take care of the children. It depicts that the failure to protect children or treating of children negatively will lead to the development of negative behaviors. These behaviors lead to the incrimination and jailing of the children in later life. The arrest and conviction of Butch is an example on the power of upbringing of character development. T he cognitive development of a child is based on the ability to relate well with the parents and society. The development of the necessary character depends on the upbringing and the development of social attachments with the parent. From the research conducted, several findings have been received, which include the evaluation of the parent’s welfare and emotional health. The effect of the parent’